Visual recording

Why hire a visual recorder?

Why hire a visual recorder?
Many companies like Grasshopper are relying on these cartoonish doodles to help kindle ideas during meetings. It might seem silly, but these sorts of visuals are effective in brainstorming, says Martin Eppler, professor of media and communication management at University of St. Gallen, Switzerland. "We've found in our experiments that using visuals during meetings creates more ideas, creates better ideas, and increases recall," he says.